What We Do
Designed for where you are right now.
Veris works in three ways, each building on the one before. First we find the position only you can own, then we build the authority that opens the door for even the most skeptical of buyers, and—for those who need a marketing leader but not a full-time one—we step into the seat and lead the marketing that carries it forward.
Only-Choice Positioning™ Workshop
Claim your position.
Uncovers the position where your product is the only one that fits.
You know the science behind your product is sound, but buyers keep lining you up against competitors and asking about price. Usually that means that you have not yet uncovered the single place where what you do, the problem your buyer has, and the right audience all meet—the position where the comparison stops, because nothing else fits. Together, we find that position and document it clearly enough that you can put it to work right away.
- A clear read on what your buyers really need to succeed—the real root of it, not the version assumed from the inside—and how that need shifts across customer types, with independent research where it helps
- A side-by-side scorecard vs. your top two competitors, from what the market expects to where you pull ahead
- The one position your product alone can own, and the value proposition built on it
- A positioning brief documenting it all, ready to put to work
Established Thought Leadership Series
Build your authority.
A body of published work that establishes your credibility with skeptical buyers.
The buyers you most need to reach are the careful, skeptical ones—the people who do not take a claim on faith. They trust what is published, what is corroborated, and what is backed by names they recognize, and right now that record does not yet exist for you. Together, we build it from your own experts and your own customers: substantial, authoritative pieces, each one creating a presence for you where your buyers are already paying attention.
- Interviews with your experts and customers as the source for every whitepaper
- Well-sourced, persuasive whitepapers, each on a clear thesis
- Published to your website and shared across your social channels, compounding over time
- See the approach in practice in the Veris Insights series
- Options to add earned media articles and video testimonials
Owned Growth Marketing Leadership
Scale on your terms.
Fractional CMO leadership that owns your marketing function without the full-time hire.
You have reached the point where you need senior marketing leadership, but a full-time CMO is more than you are ready to take on—in cost, in commitment, or in timing. Together, we put that leadership in place without the full-time hire: I step into the marketing seat and own the strategy, the planning, and the direction, while the execution runs underneath it. You get a leader accountable for marketing, not one more role to fill and manage.
- Marketing strategy and quarterly planning
- Team leadership, hiring, and budget management
- Translate your science into a story that lands with investors
- Marketing reporting and C-suite dashboards