Life Science & Diagnostics Marketing
Twenty years inside life sciences — fluent in the science, the buyers, and what it takes to move both.
Veris Marketing. Growth in Any Season.
Book a Free ConsultationWhat working with Veris feels like
Twenty years inside life sciences means the first conversation isn't a briefing. You're not paying for ramp-up time, not explaining your category from scratch, not waiting weeks for someone to understand why your buyer is different from the buyer they marketed to last quarter. The expertise is in the room from day one. The work starts where you actually are.
Marketing decisions in life sciences live at the leadership level — they shape the product roadmap, the sales pipeline, the fundraising story, the board narrative, all at once. You need someone who can sit in those conversations as a peer and own the marketing function the way the moment requires. The work is measured by what changes for your company — not by what gets produced along the way. The experience is partnership, not handoff.
Your science is the proof. The work is building the story around it that clinicians, procurement officers, administrators, and investors can hear, recognize, and act on — each in the language they actually use. The experience is collateral your sales team reaches for and stories your buyers remember.
Tiffany possesses remarkable insight into target customers and understands the type of information that resonates with them to achieve desired outcomes for both the business and the customer. She consistently put together strategic plans to deliver key content to target audiences effectively.
Mike Hagmaier
Global Marketing Program Manager, Agilent Technologies
What We Do
Three situations bring most life science and diagnostics companies to Veris. The one that sounds like where you are right now is where the work begins.
Growth
Pipeline is thin. Campaigns are running, leads are trickling in, deals aren't closing. The diagnostic almost always points to the same place: the story isn't carrying the weight of what makes you different. The “so what” doesn't translate for the buyers actually making the call — procurement officers, hospital administrators, clinicians, investors — who decide whether you win, and who don't think like the scientists who built the product.
Marketing that drives revenue starts with translation — putting the science in front of the people who decide, in their language.
Positioning
The team is busy. Sales training is complete. The collateral is ready. And the traction isn't matching what's going in. Underneath, the same pattern keeps surfacing: the product is reaching the wrong buyers. People for whom the problem you solve isn't the one keeping them up at night.
Positioning that earns traction starts with who actually has the problem — the real buyer, what they're already working to solve, and an offer that meets both.
Fractional CMO
Marketing decisions are sitting on the CEO's desk. The team can execute but can't set strategy. The board is asking questions nobody on the team can answer. What that usually means: the function is ready for leadership before the organization is ready to absorb a full-time leader. The work is real; the seat is bigger than the work justifies right now.
Fractional leadership is built for that gap. Embedded on the leadership team — owning the marketing strategy, running the function, and building toward the full-time hire when the company is ready for one.
About Veris Marketing
Tiffany Payne, M.S. — Founder
Veris Marketing was founded with a singular mission: to bring the rigor of scientific thinking and the power of customer-centric storytelling to life science and diagnostics companies who deserve to be heard.
Based in El Dorado Hills, California — nestled in the Sierra Nevada foothills between Sacramento and Lake Tahoe — Veris Marketing serves clients doing genuinely important work: advancing human health, improving diagnostic accuracy, and developing the tools that researchers rely on every day.
With a Master of Science in Chemistry, hands-on applications development experience, and deep fluency in highly-regulated markets, Tiffany Payne brings a perspective that generalist marketers simply cannot. She is a published author, invited speaker, and holds a Social Media Marketing certificate from Cornell University's SC Johnson College of Business.
Our Mission
"Leverage 20 years of life science and diagnostics marketing experience to provide proven strategies for customer-centric marketing, messaging, product positioning, and sales activation."
Specialty: Analytical testing products and services in Life Science Research, Clinical Research, and Diagnostics markets.
What Colleagues Say
"Tiffany possesses remarkable insight into target customers and understands the type of information that resonates with them. She consistently put together strategic plans to deliver key content to target audiences effectively. Her collaborative nature and ability to build strong internal relationships were crucial in achieving mutually beneficial outcomes."
"Tiffany's ability to translate complex scientific and technical concepts into compelling, audience-ready content was invaluable. What stood out most was her instinct for storytelling and genuine commitment to understanding the customer perspective. Particularly when shaping thought leadership pieces, Tiffany brought clarity, creativity, and strategic insight to every article."
"I've had the pleasure of working with Tiffany multiple times over the past 12 years. She consistently connected us with the right people at pivotal moments, often going above and beyond. Her customer-first mindset, strategic thinking, and follow-through truly set her apart. Any life sciences company aiming to grow through authentic storytelling and deep customer insight would be fortunate to have her."
Work Samples
A selection of published work, earned media, and customer video testimonials — spanning life science instrumentation, diagnostics, and women's health.
A customer-driven testimonial showcasing the value of Agilent's multi-vendor instrument services for a leading drug testing laboratory — highlighting reliability, speed, and trusted partnership.
An in-depth conversation with leading researcher Prof. Stephen Pennington on the role of biomarker discovery in advancing personalized medicine — a flagship thought leadership piece for Agilent Technologies.
Today's Clinical Lab · August 2024
Exploring innovations in clinical biomarker testing improving diagnostic timelines and accuracy for psoriatic arthritis patients — bridging laboratory science and patient outcomes.
Read ArticleToday's Clinical Lab · February 2024
A deep dive into emerging diagnostic markers and testing strategies enabling earlier identification of preeclampsia — and the potential to save lives through timely clinical intervention.
Read ArticleToday's Clinical Lab · October 2023
An investigation into ion mobility mass spectrometry for PFAS detection — examining whether this advanced analytical technique can meet the growing demand for sensitive, reliable forever-chemical testing.
Read ArticleLet's Connect
Book a free 30-minute introductory session to discuss your marketing needs. No pressure, no pitch — just a conversation about your goals and how Veris Marketing might help you achieve them.
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