About Veris Marketing
Where science meets story.
Tiffany Payne, M.S.—Founder
Founded on 20 years of real-world science and strategic marketing.
Veris Marketing was founded with a singular mission: to bring the rigor of scientific thinking and the power of customer-centric storytelling to life science and diagnostics companies who deserve to be heard.
Based in El Dorado Hills, California—nestled in the Sierra Nevada foothills between Sacramento and Lake Tahoe—Veris Marketing serves clients doing work that matters: advancing human health, improving diagnostic accuracy, and developing the tools that researchers rely on every day.
With a Master of Science in Chemistry, hands-on applications development experience, and deep fluency in highly-regulated markets, Tiffany Payne brings a perspective that generalist marketers simply cannot. She is a published author, invited speaker, and holds a Social Media Marketing certificate from Cornell University's SC Johnson College of Business.
Our Mission
"Leverage 20 years of life science and diagnostics marketing experience to provide proven strategies for customer-centric marketing, messaging, product positioning, and sales activation."
Customer-centric marketing strategy for companies across Life Science Research, Clinical Research, and Diagnostics.
What Clients Say
In their own words.
"There's less you have to explain—she has the science background and the marketing capability, so she just gets it and moves forward. When we find a good one, we stick with them: no worrying about what she'll deliver, and no hidden fees."
"She's a great listener, and she asks the right questions. You can see her take everything from our conversations and make it work."
"Efficient but not stressful—everything just flowed, and it never felt like a task. She brought real experience to the table, and made me think of things I hadn't in a long time that I reused in sales meetings."
What Colleagues Say
Trusted by marketing and scientific leaders.
"Tiffany possesses remarkable insight into target customers and understands the type of information that resonates with them. She consistently put together strategic plans to deliver key content to target audiences effectively. Her collaborative nature and ability to build strong internal relationships were crucial in achieving mutually beneficial outcomes."
"Tiffany's ability to translate complex scientific and technical concepts into compelling, audience-ready content was invaluable. What stood out most was her instinct for storytelling and genuine commitment to understanding the customer perspective. Particularly when shaping thought leadership pieces, Tiffany brought clarity, creativity, and strategic insight to every article."
"I've had the pleasure of working with Tiffany multiple times over the past 12 years. She consistently connected us with the right people at pivotal moments, often going above and beyond. Her customer-first mindset, strategic thinking, and follow-through truly set her apart. Any life sciences company aiming to grow through authentic storytelling and deep customer insight would be fortunate to have her."