# Veris Marketing

> Life science and diagnostics marketing strategy, content, and sales activation. Founded by Tiffany Payne, M.S.

Veris Marketing is a marketing strategy firm for life science and diagnostics companies, based in El Dorado Hills, California. Tiffany Payne, M.S., founded it after two decades in the industry, starting in applications development before moving into marketing. Veris offers positioning, thought leadership, and fractional CMO leadership.

Customers don't choose features. They choose the vendor who did the homework.

## Services

- [Only-Choice Positioning™ Workshop](https://verisagency.com/services.html): Uncovers the position where your product is the only one that fits.
- [Established Thought Leadership Series](https://verisagency.com/services.html): A body of published work that establishes your credibility with skeptical buyers.
- [Owned Growth Marketing Leadership](https://verisagency.com/services.html): Fractional CMO leadership that owns your marketing function without the full-time hire.

## About

- [About Tiffany Payne and Veris Marketing](https://verisagency.com/about.html): Twenty years inside life science and diagnostics. Founded by Tiffany Payne, M.S.
- [Work samples](https://verisagency.com/work.html): Published editorials, earned media, and customer video testimonials in life science and diagnostics.

## Primary Sources

- [Primary Sources](https://verisagency.com/insights/): First-hand interviews with the people who buy scientific instruments, and with the people who spent careers selling to them.
- [How a Clinical Customer Defines Partnership](https://verisagency.com/insights/how-a-clinical-customer-defines-partnership.html): A clinical mass spectrometry scientist on why service, not the spec sheet, decides which vendor she would recommend.

## Conference Recaps

- [MSACL 2026 Recap](https://verisagency.com/insights/msacl-2026-recap.html): Tiffany Payne's recap of MSACL 2026 in Montréal, covering clinical lab operations, precision from the population to the individual, AI in clinical testing, testing closer to the patient, and toxicology and therapeutic drug monitoring.

## Contact

- [Book a free 30-minute consultation](https://calendly.com/tpayne-verismarketing/30-minute-introduction)
- [Contact](https://verisagency.com/contact.html): tpayne@verisagency.com
- [Frequently asked questions](https://verisagency.com/services.html#faq-heading)